strategic. web3. marketing.

Hi, I’m Pete.

I’ve been in Marketing – primarily PR, Digital & Social Media – for 30 years and in web3 since Jan ’22.

I’ve been lucky enough to be in the right place at the right time to ride the waves of the first e-commerce enabled internet, then the social web – and now web3, where I go by moonfuel.

I continue to run the marketing agency I founded 21 years ago – in addition to which I’m now offering stand alone strategic marketing and advisory services for web3.

I’m a down-to-earth, data-driven, practical marketer with extensive global experience – and have helped numerous web3 projects with messaging, go to market strategy, scaling and contacts, via my extensive network.

More about me

10 Minutes With… Luca Netz

The following is the first in a series of interviews with founders, leaders and personalities across web3. Welcome to episode 1: “Ten minutes with… Lucas (Netz) Schnetzler“, the CEO of Pudgy Penguins. Hi Luca, how’s your week been? Busy as always, but in the best way. We’re pushing some exciting projects forward at Pudgy Penguins,…
10 Minutes With… OSF

So, welcome to “Ten minutes with… OSF“, the latest in our series of interviews with founders, leaders and personalities across web3. OSF is a co-founder of REKT Brands, the parent company of REKT guys and REKT Drinks. Hi OSF, how’s your week been? Frantic. How would you describe what you do to my grandma? Gambling,…
Buying Your First TRON

Given one of the points of this site is to share as I learn, I thought it might be useful to create a series of mini guides, starting with this walkthrough of how I bought my first $TRX, on the TRON chain. Caveat, there will be alternatives at every step of the way. This is…
10 Minutes With… Ammar Zaeem

Welcome to “Ten minutes with… Ammar (Zaeem)“, the latest in our series of interviews with founders, leaders and personalities across web3. Ammar is a co-founder and co-CEO of Revolving Games, which is creating a decentralized gaming ecosystem that’s owned and powered by its community. Hi Ammar, how’s your week been? Its been very focused on…
Rug Radio Parent Dastan Launches: Myriad

Delighted to confirm that I’ve joined the Rug Radio Creator programme. Consequently I’ve been fortunate enough to be involved in the beta testing programme for Myriad, a new platform designed to incentivise and reward individuals for content consumption, created by Rug Radio and Decrypt’s parent company, Dastan. With the news just breaking and embargo lifted,…

What does a Strategic Marketer do?

Brand & Product Messaging

Define clear and concise messages that will resonate with your audiences, to ensure that every touchpoint is sticky, memorable and impactful.

Content & Narrative

Develop content marketing programs that build up to a big picture, taking your audience on a journey, with clear calls to action and outcomes in mind.

Scale Your Marketing

Build your team the right way – to integrate within your wider business, with a view to the best blend of skills relative to your needs, balancing team members and outsourcing.

Expand Your Network

Tap into a network of founders, web3 communities, angel investors and other individuals of influence, forging connections that create a solid foundation for your brand.

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